{"id":195,"date":"2020-08-15T10:08:37","date_gmt":"2020-08-15T10:08:37","guid":{"rendered":"https:\/\/wearedaisy.com\/blog\/?p=195"},"modified":"2022-05-02T06:42:25","modified_gmt":"2022-05-02T06:42:25","slug":"what-are-serps-search-engine-results-pages-explained","status":"publish","type":"post","link":"https:\/\/digitaldaisy.net\/blog\/what-are-serps-search-engine-results-pages-explained\/","title":{"rendered":"What are SERPs? Search Engine Results Pages Explained"},"content":{"rendered":"<div class=\"intro-txt\">Search Engine Results Pages (SERPs) are the pages that Google and\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/alternative-search-engines\/\">other search engines<\/a>\u00a0show in response to a user\u2019s search query.<\/div>\n<p>They\u2019re made up of organic and paid search results.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-262\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/organic-vs-paid-results-1-1-1.png\" alt=\"\" width=\"900\" height=\"994\" srcset=\"https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/organic-vs-paid-results-1-1-1.png 900w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/organic-vs-paid-results-1-1-1-272x300.png 272w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/organic-vs-paid-results-1-1-1-768x848.png 768w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/organic-vs-paid-results-1-1-1-22x24.png 22w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/organic-vs-paid-results-1-1-1-33x36.png 33w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/organic-vs-paid-results-1-1-1-43x48.png 43w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>In this guide, you\u2019ll learn:<\/p>\n<ul>\n<li><a href=\"https:\/\/wearedaisy.com\/blog\/content-hubs-for-seo-how-to-get-more-traffic-and-links-with-topic-clusters\/#elementor-toc__heading-anchor-0\">Why SERPs matter for <span class=\"caps\">SEO<\/span><\/a><\/li>\n<li><a href=\"https:\/\/wearedaisy.com\/blog\/content-hubs-for-seo-how-to-get-more-traffic-and-links-with-topic-clusters\/#elementor-toc__heading-anchor-1\">How to get in the SERPs<\/a><\/li>\n<li><a href=\"https:\/\/wearedaisy.com\/blog\/content-hubs-for-seo-how-to-get-more-traffic-and-links-with-topic-clusters\/#elementor-toc__heading-anchor-2\">What <span class=\"caps\">SERP<\/span> features there are (and how you can appear in them)<\/a><\/li>\n<\/ul>\n<div id=\"why-serps-matter-for-seo\" class=\"post-nav-link clearfix 2&gt;\" style=\"color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-indent: 0px; text-transform: none; background-color: #ffffff;\">\n<div class=\"link-text\" data-anchor=\"Why SERPs matter for SEO\" data-section=\"why-serps-matter-for-seo\">\n<h2>Why SERPs matter for\u00a0<span class=\"caps\">SEO<\/span><\/h2>\n<\/div>\n<\/div>\n<p>Most people click organic results on the first page of the SERPs and\u00a0<a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noopener noreferrer\">rarely visit page two<\/a>.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-266\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/pasted-image-0-8-1-1024x723.png\" alt=\"\" width=\"1024\" height=\"723\" srcset=\"https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-8-1-1024x723.png 1024w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-8-1-300x212.png 300w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-8-1-768x542.png 768w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-8-1-24x17.png 24w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-8-1-36x25.png 36w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-8-1-48x34.png 48w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-8-1.png 1416w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>This is why everyone wants to\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-on-the-first-page-of-google\/\">rank on the first page of Google<\/a>. If you\u2019re on page two or beyond, you\u2019re practically invisible.<\/p>\n<p>But ranking on the first page doesn\u2019t always equate to lots of traffic for a few reasons.<\/p>\n<p>First, most of the organic clicks go to the first few positions.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-265\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/pasted-image-0-7-1-1024x868.png\" alt=\"\" width=\"1024\" height=\"868\" srcset=\"https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-7-1-1024x868.png 1024w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-7-1-300x254.png 300w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-7-1-768x651.png 768w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-7-1-24x20.png 24w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-7-1-36x31.png 36w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-7-1-48x41.png 48w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-7-1.png 1416w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Second, paid results often push the organic rankings down in the\u00a0<span class=\"caps\">SERP<\/span>.<\/p>\n<p>For example, Google shows four paid ads above the organic results for \u201cbuy eyeglasses online.\u201d Because of this, 39% of all clicks go to paid results.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-237\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/1-2-paid-ads-serp-1-1536x1089-1-1024x726.jpg\" alt=\"\" width=\"1024\" height=\"726\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-238\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/2-2-paid-clicks-ahrefs-1-1536x537-1-1024x358.png\" alt=\"\" width=\"1024\" height=\"358\" \/><\/p>\n<p>Third, Google sometimes shows\u00a0<span class=\"caps\">SERP<\/span>\u00a0features that <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/productscrack.com\/parallels-desktop-crack\/\">answer<\/a><\/span> the query in the search results.<\/p>\n<p>Just take a look at the results for \u201cmost searched thing on Google\u201d:<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-240\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/3-1-most-searched-thing-on-google-snippet-1-1536x1050-1-1024x700.png\" alt=\"\" width=\"1024\" height=\"700\" \/><\/p>\n<p>Because Google answers the question in the\u00a0<span class=\"caps\">SERP<\/span>, there\u2019s no need for searchers to click on a result.<\/p>\n<div id=\"how-to-get-in-the-serps\" class=\"post-nav-link clearfix 2&gt;\" style=\"color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-indent: 0px; text-transform: none; background-color: #ffffff;\">\n<div class=\"link-text\" data-anchor=\"How to get in the SERPs\" data-section=\"how-to-get-in-the-serps\">\n<h2>How to get in the SERPs<\/h2>\n<\/div>\n<\/div>\n<p>SERPs may look different for each query, but they\u2019re all made up of the same three building blocks. These are:<\/p>\n<ul>\n<li>Paid ads<\/li>\n<li>Organic results<\/li>\n<li><span class=\"caps\">SERP<\/span>\u00a0features<\/li>\n<\/ul>\n<p>Below, we\u2019ll walk through each of these in detail, and explain how you can show up there.<\/p>\n<h3>Paid ads<\/h3>\n<p>Paid search results appear before, and sometimes also after the organic results.<\/p>\n<p>Both types of results are virtually indistinguishable, the only real difference being that paid ads are marked as such.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-285\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/4-ads-serp-1-1-1024x240.png\" alt=\"\" width=\"1024\" height=\"240\" srcset=\"https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/4-ads-serp-1-1-1024x240.png 1024w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/4-ads-serp-1-1-300x70.png 300w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/4-ads-serp-1-1-768x180.png 768w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/4-ads-serp-1-1-24x6.png 24w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/4-ads-serp-1-1-36x8.png 36w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/4-ads-serp-1-1-48x11.png 48w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/4-ads-serp-1-1.png 1222w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Paid ads work on a\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/seo-vs-ppc\/\">Pay-Per-Click (<span class=\"caps\">PPC<\/span>)<\/a>\u00a0basis, meaning that advertisers bid on keywords and pay Google for each click. The highest bidders generally receive prime placement, although Google also takes other factors like the relevance of the ad and\u00a0<span class=\"caps\">CTR<\/span>\u00a0into account.<\/p>\n<p>Bottomline: If you want to appear in paid ads, you\u2019ll have to dig into your piggy bank.<\/p>\n<h3>Organic results<\/h3>\n<p>Organic search results are pages from Google\u2019s index.<\/p>\n<p>Because there are often thousands of matching results, Google sorts them using hundreds of\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">ranking factors<\/a>. As a result, the most relevant and high-quality pages generally end up on the first page of the SERPs.<\/p>\n<p>Nobody knows all of Google\u2019s ranking factors, but we do know some of them.<\/p>\n<p>For example, we know that\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">the number of backlinks to a page is important<\/a>.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-239\" src=\"https:\/\/wearedaisy.com\/blog\/wp-content\/uploads\/2020\/08\/03-referring-domains-vs-search-traffic-1-1.png\" alt=\"\" width=\"900\" height=\"942\" \/><\/p>\n<p>In terms of how Google displays organic results, they usually show the title,\u00a0<span class=\"caps\">URL<\/span>, and a descriptive snippet.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-241\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/5-1-lsi-keywords-1-1536x342-1-1024x228.png\" alt=\"\" width=\"1024\" height=\"228\" \/><\/p>\n<p>You can tell Google what to display in the\u00a0<span class=\"caps\">SERP<\/span>\u00a0by setting the page\u2019s\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">title tag<\/a>,\u00a0<span class=\"caps\">URL<\/span>\u00a0slug, and meta description.<\/p>\n<p>However, while Google almost always shows the hardcoded title tag in the\u00a0<span class=\"caps\">SERP<\/span>, it\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\">often chooses something other than the meta description for the snippet<\/a>.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-267\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/rewritten-meta-description-in-serp-1-1536x435-1-1-1024x290.png\" alt=\"\" width=\"1024\" height=\"290\" srcset=\"https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/rewritten-meta-description-in-serp-1-1536x435-1-1-1024x290.png 1024w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/rewritten-meta-description-in-serp-1-1536x435-1-1-300x85.png 300w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/rewritten-meta-description-in-serp-1-1536x435-1-1-768x218.png 768w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/rewritten-meta-description-in-serp-1-1536x435-1-1-24x7.png 24w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/rewritten-meta-description-in-serp-1-1536x435-1-1-36x10.png 36w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/rewritten-meta-description-in-serp-1-1536x435-1-1-48x14.png 48w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/rewritten-meta-description-in-serp-1-1536x435-1-1.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>For pages with\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/what-is-structured-data\/\">structured data<\/a>, Google sometimes shows\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/rich-snippets\/\">rich snippets<\/a>\u00a0alongside the regular organic results too.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-242\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/6-1-rich-snippets-1-1024x236.png\" alt=\"\" width=\"1024\" height=\"236\" \/><\/p>\n<p>Bottomline: if you want to appear in the organic search results, you need to focus on creating the best and most relevant result for the query. You also need to<a href=\"https:\/\/ahrefs.com\/blog\/google-index\/\">\u00a0make sure Google can index your pages<\/a>, and that they\u2019re\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">optimized<\/a>\u00a0for search.<\/p>\n<h3><span class=\"caps\">SERP<\/span>\u00a0features<\/h3>\n<p><span class=\"caps\">SERP<\/span>\u00a0features are non-traditional results. They can be paid, organic, or pulled directly from\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/google-knowledge-graph\/\">Google\u2019s Knowledge Graph<\/a>.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-243\" src=\"https:\/\/wearedaisy.com\/blog\/wp-content\/uploads\/2020\/08\/7-types-of-serp-features-1-1536x1332-1-1024x888.jpg\" alt=\"\" width=\"1024\" height=\"888\" \/><\/p>\n<p>While the purpose of\u00a0<span class=\"caps\">SERP<\/span>\u00a0features is sometimes to directly generate revenue for Google (i.e., Shopping ads), the aim is most often to provide information in the search results without the need to click a result.<\/p>\n<p>For this reason,\u00a0<span class=\"caps\">SERP<\/span>\u00a0features have a significant effect on\u00a0<span class=\"caps\">SEO<\/span>.<\/p>\n<p>Recent estimates suggest that\u00a0<a href=\"https:\/\/sparktoro.com\/blog\/less-than-half-of-google-searches-now-result-in-a-click\/\" target=\"_blank\" rel=\"noopener noreferrer\">over 50% of searches<\/a>\u00a0now result in no clicks:<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-264\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/Paid-Organic-Zero-Click-June-2019-1-1-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/Paid-Organic-Zero-Click-June-2019-1-1-1024x576.png 1024w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/Paid-Organic-Zero-Click-June-2019-1-1-300x169.png 300w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/Paid-Organic-Zero-Click-June-2019-1-1-768x432.png 768w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/Paid-Organic-Zero-Click-June-2019-1-1-24x14.png 24w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/Paid-Organic-Zero-Click-June-2019-1-1-36x20.png 36w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/Paid-Organic-Zero-Click-June-2019-1-1-48x27.png 48w, https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2020\/08\/Paid-Organic-Zero-Click-June-2019-1-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"sidenote\">\n<div class=\"sidenote-title\">SIDENOTE.<\/div>\n<p>Google hasn\u2019t always shown\u00a0<span class=\"caps\">SERP<\/span>\u00a0features in the results. They started to appear more frequently over the past few years as Google built their\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/google-knowledge-graph\/\">Knowledge Graph<\/a>, and their understanding of search intent improved.<\/p>\n<\/div>\n<p>However, being featured in\u00a0<span class=\"caps\">SERP<\/span>\u00a0features can also increase clicks to your website.<\/p>\n<p>Bottomline: It\u2019s possible to show up in some\u00a0<span class=\"caps\">SERP<\/span>\u00a0features, but the way you do that depends on the type of feature.<\/p>\n<div id=\"serp-features\" class=\"post-nav-link clearfix 2&gt;\" style=\"color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-indent: 0px; text-transform: none; background-color: #ffffff;\">\n<div class=\"link-text\" data-anchor=\"What SERP features are there?\" data-section=\"serp-features\">\n<h2>What\u00a0<span class=\"caps\">SERP<\/span>\u00a0features are there?<\/h2>\n<\/div>\n<\/div>\n<p>Google shows dozens of\u00a0<span class=\"caps\">SERP<\/span>\u00a0features in the results, and they\u2019re always testing new ones.<\/p>\n<p>Below, we\u2019ll cover some of the most common, their sources of data, and whether it\u2019s possible to appear in them to win more traffic to your site.<\/p>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/serps\/#featured-snippets\">Featured snippets<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/serps\/#knowledge-card\">Knowledge card<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/serps\/#knowledge-panel\">Knowledge Panel<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/serps\/#image-pack\">Image Pack<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/serps\/#top-stories\">Top stories<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/serps\/#people-also-ask\">People Also Ask (<span class=\"caps\">PAA<\/span>)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/serps\/#shopping-results\">Shopping results<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/serps\/#tweets-boxes\">Tweets boxes<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/serps\/#sitelinks\">Sitelinks<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/serps\/#videos\">Videos<\/a><\/li>\n<\/ul>\n<h3 id=\"featured-snippets\">Featured snippets<\/h3>\n<p>Featured snippets show a snippet of content from one of the top-ranking web pages. They\u2019re usually displayed at the top of the\u00a0<span class=\"caps\">SERP<\/span>, although other results sometimes appear above them.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-244\" src=\"https:\/\/wearedaisy.com\/blog\/wp-content\/uploads\/2020\/08\/8-featured-snippet-1-1536x1414-1-1024x943.jpg\" alt=\"\" width=\"1024\" height=\"943\" \/><\/p>\n<p>Common snippet formats include:<\/p>\n<ul>\n<li>Paragraph<\/li>\n<li>List<\/li>\n<li>Table<\/li>\n<\/ul>\n<p>Not all featured snippets are text. Google sometimes shows videos\u00a0(often referred to as suggested clips):<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-245\" src=\"https:\/\/wearedaisy.com\/blog\/wp-content\/uploads\/2020\/08\/9-featured-vide-snippet-1-1536x1241-1-1024x827.jpg\" alt=\"\" width=\"1024\" height=\"827\" \/><\/p>\n<h4>Can you appear in Featured Snippets?<\/h4>\n<p>Yes.\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\">Most of the time<\/a>, Google pulls the snippet from one of the top five results.<\/p>\n<p>If you\u2019re already ranking in the top five for a query, and Google shows a featured snippet, it may be worth\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\">optimizing your page to try to appear there<\/a>.<\/p>\n<h3 id=\"knowledge-card\">Knowledge card<\/h3>\n<p>Knowledge Cards appear at the top of the\u00a0<span class=\"caps\">SERP<\/span>\u00a0and offer a short, definitive answer to the query. They come in various formats.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-246\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/1-20-knowledge-card-1-1536x1014-1-1024x676.png\" alt=\"\" width=\"1024\" height=\"676\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-247\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/1-21-knowledge-card-currency-1-1536x881-1-1024x587.png\" alt=\"\" width=\"1024\" height=\"587\" \/><\/p>\n<p>There are three main sources of data for Knowledge Cards: Google\u2019s Knowledge Graph, data partners, and other highly-trusted sources like Wikipedia and official government bodies.<\/p>\n<h4>Can you appear in Knowledge Cards?<\/h4>\n<p>Unlikely. Since data is pulled exclusively from Google-owned and trusted third-party sources, appearing in a Knowledge Card isn\u2019t possible for most websites.<\/p>\n<h3 id=\"knowledge-panel\">Knowledge Panel<\/h3>\n<p>Knowledge Panels provide information about the main subject of the query. They usually appear near the top of the\u00a0<span class=\"caps\">SERP<\/span>\u00a0on mobile, and on the right-hand side on desktop.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-248\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/1-22-apple-knowledge-panel-1-1536x1111-1-1024x741.jpg\" alt=\"\" width=\"1024\" height=\"741\" \/><\/p>\n<p>Like Knowledge Cards, most of the data in Knowledge Panels comes from the Knowledge Graph, and trusted sources like Wikipedia and Wikidata.<\/p>\n<p>However, Google sometimes also links to social profiles and partners.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-249\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/1-23-joji-knowledge-panel-1-894x1024.jpg\" alt=\"\" width=\"894\" height=\"1024\" \/><\/p>\n<h4>Can you appear in the Knowledge Panel?<\/h4>\n<p>Yes. Google shows branded Knowledge Panels for companies in the Knowledge Graph. These usually include a direct link to the company\u2019s website and links to social profiles.<\/p>\n<p>Your company logo can also show up in competitors\u2019 Knowledge Panels, although it doesn\u2019t link to your website. It performs a Google search for the company name when clicked.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-250\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/1-24-microsoft-knowledge-panel-1-1536x1104-1-1024x736.jpg\" alt=\"\" width=\"1024\" height=\"736\" \/><\/p>\n<h3 id=\"image-pack\">Image Pack<\/h3>\n<p>Image Packs show a handful of thumbnails, and clicking on them takes you to Google Images. They often appear at the top of the\u00a0<span class=\"caps\">SERP<\/span>\u00a0but can appear further down the page.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-251\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/1-25-image-pack-1-1536x1213-1-1024x809.jpg\" alt=\"\" width=\"1024\" height=\"809\" \/><\/p>\n<h4>Can you appear in Image Packs?<\/h4>\n<p>Kind of. Images from your website can show up here, but the link will always take the searcher to Google Images\u2014not your website. However, once they click through to Google Images, they\u2019ll see a link to the image source.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-252\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/1-26-image-pack-google-images-1-1536x970-1-1024x647.jpg\" alt=\"\" width=\"1024\" height=\"647\" \/><\/p>\n<h3 id=\"top-stories\">Top stories<\/h3>\n<p>Top stories carousels show recently-published articles,\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Liveblogging\" target=\"_blank\" rel=\"noopener noreferrer\">live blogs<\/a>, and videos. Google displays a thumbnail, title, publisher name, and timestamp for each result, and they usually appear near the top of the\u00a0<span class=\"caps\">SERP<\/span>.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-253\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/1-27-top-stories-1-1536x960-1-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" \/><\/p>\n<h4>Can you appear in Top Stories carousels?<\/h4>\n<p>Yes. However, according to\u00a0<a href=\"https:\/\/newsdashboard.com\/en\/do-you-need-to-be-indexed-in-google-news-to-appear-in-the-news-boxes\/\" target=\"_blank\" rel=\"noopener noreferrer\">research<\/a>\u00a0by News Dashboard, 99.31% of results on desktop come from sites that are indexed in Google News.<\/p>\n<p>It\u2019s also worth noting that most rankings here are short-lived, as the purpose of the\u00a0<span class=\"caps\">SERP<\/span>\u00a0feature is generally to show new results\u2014and pages can\u2019t be new for long.<\/p>\n<h3 id=\"people-also-ask\">People Also Ask (<span class=\"caps\">PAA<\/span>)<\/h3>\n<p>People Also Ask boxes show related questions that searchers ask Google. Each question unfolds to reveal an answer pulled from a web page displayed in a similar way to Featured Snippets.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-254\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/1-28-people-also-ask-1-1491x1536-1-994x1024.jpg\" alt=\"\" width=\"994\" height=\"1024\" \/><\/p>\n<p>Google loads more related questions every time you click to reveal an answer.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-263\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/paa-more-questions-1-1.gif\" alt=\"\" width=\"674\" height=\"558\" \/><\/p>\n<h4>Can you appear in People Also Ask boxes?<\/h4>\n<p>Yes. Like Featured Snippets, answers to the questions in\u00a0<span class=\"caps\">PAA<\/span>\u00a0boxes come from third-parties. Having content that answers one or more of these questions means you have a chance of appearing in a\u00a0<span class=\"caps\">PAA<\/span>\u00a0box.<\/p>\n<p>That said, it\u2019s unlikely that showing up here will lead to a lot more traffic.\u00a0<span class=\"caps\">PAA<\/span>\u00a0boxes are more useful for content research.<\/p>\n<h3 id=\"shopping-results\">Shopping results<\/h3>\n<p>Shopping results, officially known as Product Listing Ads (PLAs), showcase relevant products from paid advertisers. Every result features the product name, price, and retailer, and some show reviews and special offers.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-255\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/1-29-shopping-results-1-1536x859-1-1024x573.jpg\" alt=\"\" width=\"1024\" height=\"573\" \/><\/p>\n<p>Most Shopping results show up for queries with transactional or commercial investigation\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a>. For example, \u201cbuy protein powder\u201d or \u201cbest protein powders.\u201d<\/p>\n<h4>Can you appear in Shopping results?<\/h4>\n<p>Yes, but it costs money. There\u2019s no way to show up here organically. Learn more\u00a0<a href=\"https:\/\/www.google.com\/retail\/solutions\/shopping-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<h3 id=\"tweets-boxes\">Tweets boxes<\/h3>\n<p>Tweets boxes display recent popular tweets in a carousel. These are usually from an official Twitter account associated with the query, but they sometimes show tweets from multiple accounts.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-256\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/2-20-branded-tweets-box-1-1536x910-1-1024x607.jpg\" alt=\"\" width=\"1024\" height=\"607\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-257\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/2-21-unbranded-tweets-box-1-1536x844-1-1024x563.png\" alt=\"\" width=\"1024\" height=\"563\" \/><\/p>\n<h4>Can you appear in Tweets boxes?<\/h4>\n<p>Yes. For brand searches (e.g., \u201cAhrefs\u201d), Google usually shows recent tweets from the company\u2019s official Twitter account. For non-branded searches, relevant tweets from your account can still show up in the Tweets box.<\/p>\n<h3 id=\"sitelinks\">Sitelinks<\/h3>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/sitelinks\/\">Sitelinks<\/a>\u00a0are links to other pages on the ranking website or other parts of the ranking page. They\u2019re more of an enhancement to regular organic results than a\u00a0<span class=\"caps\">SERP<\/span>\u00a0feature, as they appear as \u2018extra\u2019 links below a result.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-258\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/2-22-sitelinks-branded-1-1536x1006-1-1024x671.jpg\" alt=\"\" width=\"1024\" height=\"671\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-259\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/2-23-sitelinks-non-branded-1-1024x233.png\" alt=\"\" width=\"1024\" height=\"233\" \/><\/p>\n<p>The benefit of sitelinks are twofold:<\/p>\n<ol>\n<li>People can find what they\u2019re searching for faster.<\/li>\n<li>People are more likely to click on your website in the\u00a0<span class=\"caps\">SERP<\/span>, which means more organic traffic.<\/li>\n<\/ol>\n<h4>Can you appear in Sitelinks?<\/h4>\n<p>Yes. Google usually shows sitelinks for branded queries, so it\u2019s likely that people already see sitelinks when searching for your website.<\/p>\n<p>For non-branded queries, you\u2019re more likely to \u2018win\u2019 sitelinks when your page is popular and has\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a>\u00a0to other relevant content\u2014at least from my observations.<\/p>\n<h3 id=\"videos\">Videos<\/h3>\n<p>Video results are organic results enhanced with a video thumbnail. Only pages with embedded videos are eligible, and Google also usually shows the upload date, duration, and the name of the uploader in the\u00a0<span class=\"caps\">SERP<\/span>.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-260\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/2-24-video-search-result-youtube-1-1536x563-1-1024x375.png\" alt=\"\" width=\"1024\" height=\"375\" \/><\/p>\n<p>Most video results come from YouTube, but they can show up for other websites too.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-261\" src=\"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/wp-content\/uploads\/2020\/08\/2-25-video-search-result-self-hosted-1-1536x383-1-1024x255.png\" alt=\"\" width=\"1024\" height=\"255\" \/><\/p>\n<h4>Can you appear in Video results?<\/h4>\n<p>Yes. For embedded videos hosted on YouTube, Google sometimes shows thumbnails in the\u00a0<span class=\"caps\">SERP<\/span>. For embedded videos hosted elsewhere, the page needs\u00a0<a href=\"https:\/\/schema.org\/VideoObject\" target=\"_blank\" rel=\"noopener noreferrer\">VideoObject schema markup<\/a>\u00a0to be eligible for this feature.<\/p>\n<h3>Keep learning<\/h3>\n<p>Read our\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-on-the-first-page-of-google\/\">interactive 7\u2011step guide to ranking on Google\u2019s first page (<span class=\"caps\">SERP<\/span>)<\/a>.<\/p>\n<p>If you\u2019re already ranking on the first page of the SERPs, take a look at\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">our 6\u2011step guide to ranking higher<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Results Pages (SERPs) are the pages that Google and\u00a0other search engines\u00a0show in response to a user\u2019s search query. They\u2019re made up of organic and paid search results. In this guide, you\u2019ll learn: Why SERPs matter for SEO How to get in the SERPs What SERP features there are (and how you can appear &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/digitaldaisy.net\/blog\/what-are-serps-search-engine-results-pages-explained\/\"> <span class=\"screen-reader-text\">What are SERPs? Search Engine Results Pages Explained<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":3874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are SERPs? Search Engine Results Pages Explained - Daisy BLOG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldaisy.net\/blog\/what-are-serps-search-engine-results-pages-explained\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are SERPs? Search Engine Results Pages Explained - Daisy BLOG\" \/>\n<meta property=\"og:description\" content=\"Search Engine Results Pages (SERPs) are the pages that Google and\u00a0other search engines\u00a0show in response to a user\u2019s search query. They\u2019re made up of organic and paid search results. In this guide, you\u2019ll learn: Why SERPs matter for SEO How to get in the SERPs What SERP features there are (and how you can appear &hellip; What are SERPs? 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