{"id":2006,"date":"2021-07-09T12:39:58","date_gmt":"2021-07-09T12:39:58","guid":{"rendered":"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/?p=2006"},"modified":"2022-08-23T11:40:56","modified_gmt":"2022-08-23T11:40:56","slug":"facebook-ads-an-advanced-knowledge-guide","status":"publish","type":"post","link":"https:\/\/digitaldaisy.net\/blog\/facebook-ads-an-advanced-knowledge-guide\/","title":{"rendered":"Facebook Ads: An Advanced Knowledge Guide"},"content":{"rendered":"\t\t
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Facebook Ads<\/b><\/em> is not quite getting the prominence it deserves.<\/span><\/p>

You must’ve heard people talking things like:<\/span><\/p>

“<\/span>Facebook has started becoming lame since everybody’s parents and grandparents started using it<\/span><\/i>“<\/span><\/p>

or<\/span><\/p>

“<\/span>Instagram has 10x more engagement than Facebook<\/span><\/i>“<\/span><\/p>

or<\/span><\/p>

“<\/span>Emails are more effective<\/span><\/i>“<\/span><\/p>

Well, I agree that Facebook’s not the same as it was when released in 2004. But, it’s also a fact that their revenue is growing terrifically.<\/span><\/p>

They have a humongous user-base of over 2.7 billion active monthly users. In addition, they make tons of money with their advertising system,<\/span> Facebook Ads<\/i><\/b><\/a><\/span>.<\/span><\/p>

And still people are saying that Facebook is not that useful anymore. There’s a whole bunch of hypocrites is what it is.<\/span><\/p>

If <\/span>Facebook Ads<\/b><\/em> is getting one of every $10 spent on advertising. Well, it speaks for itself, doesn’t it?<\/span><\/p>

What’s happening in the market right now is businesses are trying <\/span>Facebook Ads<\/b><\/em> and failing at it miserably and blaming the platform for it.<\/span><\/p>

Quite honestly, businesses suck at using <\/span>Facebook Ads<\/b><\/em> for their benefit. It’s important to understand the target audience, otherwise you’ll end up placing your ad in the wrong audience’s news feed.<\/span><\/p>

Today, we will give you an insight on how a leading<\/span> social media marketing agency<\/i><\/b><\/a><\/span> uses <\/span>Facebook Ads<\/b><\/em> to get the best out of it. We will take you through each step and give you a brief on how it’s done and how it will work for you.<\/span><\/p>

After reading this, you’ll get a good understanding of how <\/span>Facebook Ads<\/b><\/em> works even if you don’t know anything about it.<\/span><\/p>

Let’s start from the very beginning, but if you want to skip a certain part of this article, you can do that from the table of contents.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Why you need Facebook Ads\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Results speak a lot and you can never argue with them. So practically, you can’t deny the prominence of <\/span>Facebook Ads<\/b><\/em> and the fact that they’re immensely profitable (Only if you know what you’re doing).<\/span><\/p>

According to a<\/span> market study by eMarketer<\/a><\/strong><\/em><\/span>, almost all social media marketers, 95.8% to be precise, consider <\/span>Facebook Ads<\/b><\/em> to be the most reliable paid option of all the social media platforms available.<\/span><\/p>

A major reason is Facebook’s magnitude.<\/span><\/p>

As we told you earlier, Facebook has billions of users, and billions of users see ads in their feed every month. An average Facebook user spends at least 38 minutes daily on the platform.<\/span><\/p>

And\u00a0<\/span>despite\u00a0<\/a>what critics have to say, Facebook is still growing at a great pace.<\/span><\/p>

Resulting in <\/span>Facebook Ads<\/b><\/em>‘ budget doubling and still counting. (Up to $31 billion and growing).<\/span><\/p>

Additionally, <\/span>Facebook Ads<\/b><\/em> gives small businesses a competitive edge over competition if used correctly.<\/span><\/p>

If you want to reach people online, <\/span>Facebook Ads<\/b><\/em> is only the best alternative to<\/span> Google Ads<\/i><\/b><\/a><\/span>.<\/span><\/p>

Again, <\/span>Google Ads<\/b><\/em> is marvellous. It is also expensive. We’ve seen cases where a single click cost our clients from $50 to $100 per click! Even then, only a tiny percentage of those clicks ever became a lead.<\/span><\/p>

You can do the math yourself. Imagine how much that campaign must’ve cost. They spent thousands of dollars every day just to get some decent leads.<\/span><\/p>

Facebook Ads<\/b><\/em> is different though. While you get the same – vast reach to the audience, but for very-very less.<\/span><\/p>

Only with proper knowledge and strategy will you be able to get <\/span>Facebook Ads<\/b><\/em> to work in your favour. Let’s see what’s there to keep in mind.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A Guide to Facebook Ads\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"a\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Facebook has a good idea of who the users are and what they like, including the data it gets from its users (which users enter voluntarily). Things like age, location, interests, etc.<\/span><\/p>

Hence, Facebook can show them highly-targeted ads of products that they might buy, sites they are likely to visit or events they’d want to attend.<\/span><\/p>

For instance, someone recently joined a group about<\/span> Udemy<\/i><\/a><\/span><\/strong>, the online teaching platform.<\/span><\/p>

Naturally, Facebook grasps on my choice and begins showing me ads asking me to sign up for some course.<\/span><\/p>

You might wonder, the user probably liked Udemy’s page and Facebook is just showing them Udemy’s news feeds and not the ads.<\/span><\/p>

Well, there are some features that all <\/span>Facebook Ads<\/i><\/b> have. These features make the ads unmistakable. That way we know for sure that they’re ads and not news feed posts.<\/span><\/p>

These features are:<\/b><\/p>

You will see a \u2018<\/span>Sponsored<\/span><\/i>\u2019 tag right below the name of the page that is targeting you.<\/span><\/p>

Additionally, you will see a \u2018<\/span>Like Page<\/span><\/i>\u2019 button in the top right corner of the post which you will never see in a regular post.<\/span><\/p>

And lastly, you will see a CTA (call-to-action) button at the bottom-right corner of all <\/span>Facebook Ads<\/i><\/b>.<\/span><\/p>

So, remember that you can spot <\/span>Facebook Ads<\/i><\/b> by paying attention to these three things.<\/span><\/p>

You should know how YouTube forces you to watch ads every three or four videos. You can skip these ads for a while, but you will be forced to sit through a 30-second-long video every once in a while.<\/span><\/p>

If you’re watching a lengthy video, you will even be shown commercials in the middle of the video (just like they show on TV).<\/span><\/p>

But that’s okay, we love YouTube ads, don\u2019t we? We do not! People hate YouTube ads. Period!<\/span><\/p>

These ads come in the way of the flow of the user experience, which is why YouTube ads are so dearly hated.<\/span><\/p>

Wouldn’t it be ideal if you could watch videos after videos, without disruptions, for as long as you like?<\/span><\/p>

No one likes to be interrupted. In fact, we get interrupted daily, testing our patience, self-control and precious brainpower.<\/span><\/p>

Facebook, however, is smarter than YouTube.<\/b><\/p>

Facebook integrates the ads as seamlessly as possible into the natural flow of using the platform. Flow is kind of a perfect term here. Let\u2019s recall how we navigate Facebook.<\/span><\/p>

You scroll through your Facebook feed and see an ad. It’s not annoying at all. You can either look at it or keep scrolling. It doesn’t affect the user-experience like YouTube’s.<\/span><\/p>

You might see<\/span> sidebar ads<\/a><\/span><\/strong><\/em> that are similar to banners, but they’re fine too, since they only cover what would otherwise be only white space.<\/span><\/p>

Facebook blends its ads so well into the user-experience that an untrained eye may not even recognize an ad, which is one of the reasons behind Facebook’s humongous revenue.<\/span><\/p>

So ultimately, <\/span>Facebook Ads<\/i><\/b> is to pay to show and promote your products in a particular audience group’s feed.<\/span><\/p>

But, we need to do some groundwork before we can actually dive into the methods and strategies.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Facebook Ads Overview\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Facebook\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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There are five most popular types of <\/span>Facebook Ads<\/i><\/b>:<\/span><\/p>