{"id":2560,"date":"2021-09-15T11:15:04","date_gmt":"2021-09-15T11:15:04","guid":{"rendered":"https:\/\/digitaldaisy.co.in\/demo\/daisyfashion\/\/?p=2560"},"modified":"2022-08-23T11:36:10","modified_gmt":"2022-08-23T11:36:10","slug":"choose-the-best-google-my-business-categories-for-your-local-business","status":"publish","type":"post","link":"https:\/\/digitaldaisy.net\/blog\/choose-the-best-google-my-business-categories-for-your-local-business\/","title":{"rendered":"Choose The Best Google My Business Categories For Your Local Business"},"content":{"rendered":"\t\t
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Google My Business is the perfect tool to drive more in-store traffic to your local business. <\/span>Local search studies<\/a><\/span><\/strong> conducted by the experts have shown that a complete <\/span>Google My Business listing<\/i><\/b><\/a><\/span> has the best chances of ranking in the local pack.<\/span><\/p>

If we look deeper into it, we’ll find that business categories are one of the most important ranking factors.<\/span><\/p>

The primary category that you choose has a great impact on your visibility. Choosing the right primary category based on the products\/services that you provide is unquestionably the best choice.\u00a0<\/span>Connectify Hotspot MAX Crack<\/span><\/a><\/p>

It’s obvious, in many cases, to just pick who you are. However, it’s a little bit more complicated than that in some cases. For example, a divorce attorney who has a single location business can just pick ‘divorce attorney’ as their primary <\/span>Google My Business category<\/b> and be done with it.<\/span><\/p>

But, what if that one location has more than one divorce attorney under the same roof, and every attorney has their own Google\u00a0<\/span>My Business<\/a>\u00a0listing?<\/span><\/p>

Google’s Terms of Service<\/a><\/span><\/strong><\/em> has a specific section regarding practice and practitioner listings, but only for certain entities. This raises some serious issues. How do you choose a primary category keeping in mind that you’re not intruding or creating a competition within your own team?<\/span><\/p>

It gets even crazier when that single location local business has a wider range of services (plumber, HVAC, drain cleaning, pipe repairing, for example).<\/span><\/p>

So…<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How to choose the primary Google My Business category for a business that provides services for multiple categories?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Let’s look into some of the scenarios.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Narrow-focused single-location business<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Let’s take the divorce attorney for example here. This one’s very straightforward. The primary <\/span>Google My Business category<\/b> here <\/a>should be ‘divorce attorney.’ Your primary <\/span>Google My Business<\/a><\/b> category <\/b>should be the most specific about what you do. You can specify other provisions in secondary categories.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Broad-focused single-location business\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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This can get\u00a0<\/span>confusing<\/a>. Let’s suppose you run a business that provides services like HVAC, plumbing, air conditioner installing, etc. This business can be called broad-focused. In cases like this, you have to prioritize the services that you provide on the basis of what you want to attract the most customers for.<\/span><\/p>

Let’s say your primary focus for the GMB is to attract customers for HVAC, that will be your primary category.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Having said that, your job won’t be done there and then. Improving your local rank for those services will need you to focus on landing page content to be in alignment with your primary <\/span>Google My Business category<\/b>. Building some quality links and citations for the same would be a cherry on top.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Practice\/practitioner or agent\/agency listings<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In certain scenarios, where the employee or agent has their own customer base, both the business and the ‘agent’ or ’employee’ can have their individual Google My Business listing. This is called ‘practice\/practitioner’ or ‘agent\/agency’ relationships.<\/span><\/p>

Let’s take an architecture firm for example. The company’s listing here, will have ‘architecture firm’ as their primary category and the architects working in the company will put down ‘architect’ in their primary category.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Having the practice\/agency and the practitioner\/agent both ranking for a single category is a huge bonus. Divorce lawyers for example. Both the employees and the firm can put down ‘divorce lawyer’ as their primary category.<\/span><\/p>

However, using the same primary <\/span>Google My Business category<\/b> for both the practice and the practitioner can also complicate things a bit. Depending on the local competition and the proximity, it can work differently for all. So, the best option here is to test using the same <\/span>Google My Business categories<\/b> as well as different categories, and see which one works best for you.<\/span><\/p>

Additionally, if there is a listing of a practitioner that ranks better than the firm’s listing or has more reviews, you can give it the ‘divorce lawyer’ category and focus more on that particular listing.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Multiple-location businesses\n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Generally, businesses with multiple brick-and-mortar locations don’t face the problem of competing internally.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"GMB-\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Secondary Categories<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Primary category is the most important setup of the whole <\/span>Google My Business category<\/b> scenario. But, we shouldn’t forget secondary <\/span>Google My Business categories<\/b>. While the primary category justifies a great deal about a business listing, secondary categories also do great by chipping in with other services that a listing offers.<\/span><\/p>

Let’s take a phone repair shop for example. The primary category for that business will obviously be ‘phone repair service.’ But let’s say they also fix computers and sell cellphone accessories. You can put down ‘computer repair service’ and ‘mobile phone accessory shop’ in the subcategories and make your services more visible on Google.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Seasonal Updates<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Google My Business categories<\/b> need to be updated according to the changing seasons. Many businesses have different demands based on the seasons. Let’s suppose you’re an HVAC contractor. You’ll get lots of queries for AC repair shops in the summer, whereas in the winter, you’ll get more queries for furnaces.<\/span><\/p>

You don\u2019t want the customers looking for \u2018furnace repair service\u2019 to see \u2018AC repair shop\u2019 as your category and skip you. So, updating your categories seasonally is a good habit to have.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Google My Business categories exceptions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Internet algorithms are extremely complicated, so is <\/span>Google My Business categories<\/b> algorithm. The practice and practitioner listings have some issues with it and there are cases where Google isn\u2019t perfect with it.<\/span><\/p>

For example, a hairdresser and the beauty salon they work at can\u2019t have their individual listings, even though they both have their own clients and require specific skills.<\/span><\/p>

Final Words<\/span><\/p>

As it is with almost all questions related to SEO, the answer to <\/span>Google My Business categories<\/b> is also the same, <\/span>it depends<\/span><\/i>.<\/span><\/p>

It\u2019s hard but that\u2019s the truth. The best you can do is to keep experimenting with different options and track your progress with the help of automated tools. The best strategies start to build after a certain investment of time and investment.<\/span><\/p>

It\u2019s understandable that not everyone has the resources and time to get involved in it, which is where digital marketing agencies step in.<\/span><\/p>

Digital Daisy<\/i><\/b><\/a><\/span> is a <\/span>digital marketing agency in India<\/i><\/b><\/a><\/span> that specializes in digital marketing services like <\/span>local SEO services<\/i><\/b><\/a><\/span>.<\/span><\/p>

We can help you build the brand that you desire to create. Connect with us, we promise you won\u2019t regret it.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Google My Business is the perfect tool to drive more in-store traffic to your local business. Local search studies conducted by the experts have shown that a complete Google My Business listing has the best chances of ranking in the local pack. If we look deeper into it, we’ll find that business categories are one …<\/p>\n

Choose The Best Google My Business Categories For Your Local Business<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":3851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37],"tags":[20,40,46,41,18,19],"yoast_head":"\nA Guide To Choose The Right Google My Business Categories<\/title>\n<meta name=\"description\" content=\"Read about how to choose the right Google My Business categories for your business. Learn about primary and secondary Google My Business categories in this guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldaisy.net\/blog\/choose-the-best-google-my-business-categories-for-your-local-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide To Choose The Right Google My Business Categories\" \/>\n<meta property=\"og:description\" content=\"Read about how to choose the right Google My Business categories for your business. Learn about primary and secondary Google My Business categories in this guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitaldaisy.net\/blog\/choose-the-best-google-my-business-categories-for-your-local-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Daisy BLOG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitaldaisyindia\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-15T11:15:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-23T11:36:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitaldaisy.net\/blog\/wp-content\/uploads\/2021\/09\/choose-the-best-google-my-business-categories-for-your-local-business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jaykishan Motwani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DigitalDaisy6\" \/>\n<meta name=\"twitter:site\" content=\"@DigitalDaisy6\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jaykishan Motwani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digitaldaisy.net\/blog\/choose-the-best-google-my-business-categories-for-your-local-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digitaldaisy.net\/blog\/choose-the-best-google-my-business-categories-for-your-local-business\/\"},\"author\":{\"name\":\"Jaykishan Motwani\",\"@id\":\"https:\/\/digitaldaisy.net\/blog\/#\/schema\/person\/be041ae244b57b4bf7d25ea338360d7a\"},\"headline\":\"Choose The Best Google My Business Categories For Your Local Business\",\"datePublished\":\"2021-09-15T11:15:04+00:00\",\"dateModified\":\"2022-08-23T11:36:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digitaldaisy.net\/blog\/choose-the-best-google-my-business-categories-for-your-local-business\/\"},\"wordCount\":1078,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/digitaldaisy.net\/blog\/#organization\"},\"keywords\":[\"Digital Marketing Agency in India\",\"GMB\",\"Google My Business category\",\"Local SEO\",\"SEO\",\"SEO Agency in India\"],\"articleSection\":[\"Local SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/digitaldaisy.net\/blog\/choose-the-best-google-my-business-categories-for-your-local-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitaldaisy.net\/blog\/choose-the-best-google-my-business-categories-for-your-local-business\/\",\"url\":\"https:\/\/digitaldaisy.net\/blog\/choose-the-best-google-my-business-categories-for-your-local-business\/\",\"name\":\"A Guide To Choose The Right Google My Business Categories\",\"isPartOf\":{\"@id\":\"https:\/\/digitaldaisy.net\/blog\/#website\"},\"datePublished\":\"2021-09-15T11:15:04+00:00\",\"dateModified\":\"2022-08-23T11:36:10+00:00\",\"description\":\"Read about how to choose the right Google My Business categories for your business. 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