Ready to unlock the power of social media to boost your E-Commerce sales? Join us on our journey as we disclose powerful strategies to boost your E-Commerce Sales through social media utilization. 

1. Influencer Collaboration

Influencers have a stronghold and connection over potential customers. There are many benefits of collaborating with influencers like an increase in brand awareness, access to a wide range of audiences, enhanced credibility and trust, and improvement in customer engagement and interaction.

Brands must be careful while hiring an influencer for their brand. They must check their body of work and values. They must avoid these 5 mistakes while hiring an influencer for their brand.

2. Use Shoppable Posts and Stories

According to research by Big Commerce, Instagram shoppable posts increased the website’s traffic by 1,419%. Shoppable posts help customers to connect better with the brands they love. With a single click, they can see the product descriptions, images, and pricing. 

To boost your e-commerce sales through social media you must-

• Optimize your product tagging in line with consumer behavior
• Use striking visuals
• Add necessary hashtags
• Try to show your product in action
• Share user-generated content
• Create engaging product descriptions

3. Video Content and Live Sharing

Video content is one of the most consumed forms of content online. According to a study by Wyzowl, 87% of marketers found that video content had a positive and direct impact on their sales. 96% of the marketers agreed that videos helped them to improve their products’ user understanding of their products and services. 

To create effective video content, you must follow the following steps-

• Define your objectives and target audience
• Write a script to capture the attention of the audience
• Choose high-quality visuals and audio to support the visuals
• Promote your video across channels
• Create value for your brand’s products & service
• Optimize your content by using keywords in product descriptions and meta tags

4. Offer Great Customer Support

Brand job don’t end after the customer buys their products or services. To improve customer satisfaction and retention levels, provide them with great customer support after their purchase. Customer support directly impacts your e-commerce business sales. A lower customer satisfaction level means lower customer retention and loyalty levels.

To boost your e-commerce business sales through social media provide great customer support to your loyal customers. To create a memorable customer experience you can-

• Send personalized messages and replies
• Reward loyal customers
• Address your customer by name
• Offer fast and omnichannel support
• Offer 24*7 customer support
• Provide self-help options

Conclusion

You can improve your e-commerce sales by harnessing the power of social media. Social Media will provide you with a platform that can transform your e-commerce brand growth trajectory. Building a brand online and driving sales is a consistent task and you cannot expect results overnight.
By applying these strategies and with the help of Digital Daisy, you can surely grow your e-commerce brand online.

Jaykishan Motwani

Mehul is a content writer with the heart of a nomad. He is currently working with Digital Daisy and he is passionate about Quantum Physics, Tarantino’s dialogues, and Delhi’s street food. His weekends are well spent with his Golden Retriever recharging him with cuddles and walks.

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