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We are living in a world where we use technology from shopping to entertainment; reviews are no less than ‘word of mouth marketing. In other words, consumers trust online reviews. It has the potential to make or break your business because a minimum of 98% of people read business reviews to make a purchase from a local business, concluded in a brightlocal survey.
With that being said, do you agree now that google customer reviews are important for your business?
Yeah?
Now let’s look at the strategies to get maximum customer feedback for your business.
1. Create a separate web page and get a stream of positive reviews
A Google review page is a web page that displays a list of positive and negative reviews of your website/business. It also allows potential visitors to leave a review or comments about your website.
Make sure that the reviews page is accessible from the main menu, and it should contain persuading CTA to write a review.
The way a google review page works is that it is like a google search giving you an overview of the content of your site.
One can easily fetch Google reviews and populate them on a website with the aid of plugins. For online reputation management, avoid having negative reviews
2. Ask for an online review on social media
With the help of social media, you can ask for a review of your products. It has revolutionized the review process. Compared with traditional review solicitation methods, social media allows you to reach a larger audience and generate more sales.
All you need to do is post a screenshot of your existing Google review along with the review link and ask your audience to drop a review. As a sweet gesture, you can also offer a discount on their next purchase.
The power of social media marketing is that it is incredibly easy to use. You can take advantage of this platform to effectively boost your business online and reach new customers.
3. Run an email marketing campaign to get more Google reviews
An email campaign is a great way to generate traffic and leads for your business. But it is not the only way of doing that. You can also run a Google review email campaign. This will help you to get the words out there about what your company does and how it can help your loyal customers.
You do not have to spend a lot of money on this kind of campaigning. You only have to write a persuasive email copy that compels the reader to drop a review.
All you need is an email address and some knowledge about email marketing.
4. Make a Google review CTA on your footer
The Google review CTA is one of the most popular and effective landing pages in the world. It’s not surprising that a lot of people are using them.
The main reason for using this CTA is that it helps to increase the conversion rate. It’s also very useful to have a CTA in your footer because it shows up right in front of your visitors’ eyes, makes them feel comfortable and gives them the confidence to write positive reviews.
5. Design a 'Leave us a review' card
“Leave us a review” card is a creative way to remind your customers to leave reviews. You can send them a hard copy or forward it on their Whatsapp; it will work in both ways. In case you are sending via Whatsapp, attach a direct link to the message. Here is the sample review card:
Over To You
So these were the strategies that could get your local business more google reviews and visibility as well. We are hoping that you will follow the above-mentioned strategies and get maximum customer online reviews. In case you don’t want to be involved in it, you can collaborate with us. For more information, visit our website.
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