Firstly, we’ll check if the target keywords or its variations are present in the listing title along with the location.
The keyword in this case is “phone repair.” This competitor does have a keyword in their title. They also have “Henderson,” which is their target location, in the title.
Now, here’s the thing. It is against the GMB guidelines to decorate your GMB name to favor keywords and locations.
The GMB guidelines clearly state that businesses can only use their real-world names that represent their business everywhere else.
So, businesses that have their target keyword in their actual business name are at a great advantage.
However, those who don’t and still decorate their GMB title to include keywords are eligible for listing suspension.
If your competitors are using keywords in their title even though it’s not part of their real-world names, you can take necessary measures to get them to fix it.
Read our article on Google My Business name spam for a step-by-step guide to keep the spamming competitors in check.
Here’s why it’s so seriously important for Google My Business audit…
A local SEO study conducted by Moz found that one of the most influential ranking factors are Google My Business Signals.
Including the keywords or its variations in the GMB Listing title increases these ranking signals. Hence, it sounds like a good plan to do so.
But, don’t make the same mistake as your competitors. Stick to the guidelines and make the most out of your GMB to your capacity.
Do check out our article on Google My Business optimization if you still haven’t. We’ve covered all the important aspects of GMB optimization there.