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Asbestos Removal Blackpool-Asbestos Boss Ltd - Case Study

About Client

The client was a Blackpool-based asbestos removal company providing services that cover all aspects of asbestos management such as surveying, removals, and disposal of asbestos-containing materials. From handling asbestos in commercial to residential and industrial properties, they undertake projects of all sizes and types.

Requirements and Goals

Asbestos Boss's Google My Business profile was suspended. Facing a Google My Business suspension was very stressful for Asbestos Boss's business. Therefore, they came to us to reinstate their GMB profile. They were also looking to appear on pack 3 on search engine results pages (SERP) and Google Map to generate more leads for their business.

  • Reinstate GMB Listing
  • GMB Optimization
  • Rank on Google Pack 3
  • Generate Leads

What We Did

Asbestos Boss's requirements and goals were clear to us. Our team has extensive experience in reinstating a suspended Google My Business profile. We had several discussions with the client regarding profile suspension - when it happened, and why it may have occurred. After that, our team reviewed Asbestos Boss's GMB listing for any possible breaches of Google's guidelines for GMB. Our team fixed all suspension issues and reinstated the GMB listing of Asbestos Boss.

After reinstating the listing, our task was to place the Asbestos Boss in Google pack 3 on SERPs and Google Maps. We audited the GMB profile of the client to make sure there were no issues holding the listing back from appearing in pack 3. We noted the points that needed improvement and optimization. Now we had a better understanding of listings’ current status & it helped our team devise an optimization plan.

Based on the audit outcomes, we started to optimize the GMB listing.

  • Completed the business information
  • Followed NAP(Name-Address-Place) citations
  • Weekly images & posts published on Google My Business
  • Responded to Customers reviews
  • Answer the Questions asked by viewers
  • Link building
  • Geo tagging


By utilizing every element and feature of Google My Business, we were able to help Asbestos Boss get the result they desired. Our continuous effort helped the client to appear on Google pack 3 for targeted keywords.

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