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Kairali - Case Study

About Client

Kairali Ayurvedic Group is a more than three decades old organization founded with the aim of propagating the ideologies of Ayurveda throughout the world. They are among the biggest and brightest faces of alternative medicine in the world. Age-old traditions and learnings are the basis of this Ayurvedic Company that has always persisted in preserving the rich heritage of Ayurveda. They have different divisions that take into consideration the various sectors of the Ayurvedic healthcare business. Apart from the knowledge and practice of Ayurveda and Yoga, this health retreat is specialized in delivering customized Ayurveda and Yoga retreat programs that help discover the true self and brush up on the innate qualities that one possesses.

Requirements and Goals

Our client had a fully functional website. But the website was taking longer to load. Having a short load time is crucial for businesses as it improves user experience and decreases bounce rate, which in turn leads to a higher conversion rate.

Slow load speed was a major concern for our client. Their business was getting impacted due to this. Hence, they came to us in the hope of improving their website's speed. Apart from enhancing the page speed, they also wanted us to resolve some underlying issues with their website.

  • Improve page speed
  • Enhance the performance of the website
  • Resolve technical bugs

What We Did

We thoroughly analyzed the website and found that there were many slow-loading components throughout the site.

Steps Taken to Improve the Speed and Performance
Though there are numerous reasons for a slow-loading website, we focused only on the few below — the main reason being that our analysis has revealed that improving these elements will increase the load speed.

Image Optimization

Images are the biggest asset on the website, but not every image on the website is equally important. Our team analyzed all images on the website and optimized them without compromising on quality.

JavaScript Optimization

There was some duplicate JavaScript code that was affecting the load time. Therefore, we removed those duplicate scripts.

Removed Broken Links

Broken links may cause severe pain for visitors. Apart from affecting the website's speed, it can also lead to the loss of potential customers. Our team located the broken links using SEMRush on the website and fixed them.


Performance improvement is a long journey, and the key here is to strike the right balance. Our efforts finally paid off. We were able to increase the speed of the website two times.

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