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Lucy's Waffles & Ice Cream - Case Studies


I set up Google My Business listing and optimised the same.

Project Goal

The client wanted us to help them build a proper GMB profile. Their profile didn’t have much on it, so everything from business name to products needed to be either updated or added.

GMB (Google My Business) Local Seo Service Setup

Skills and Deliverables

  • Local SEO
  • Business with 100-999 Employees
  • B2B Marketing


As I said, there wasn’t much to work with in the GMB listing. So, starting from the beginning, we updated the GMB name to match the name of their business. Next, we updated their address and phone number.

Name, address and phone number are the basic things that need to be updated, it’s called NAP in abbreviation.

Following that, we wrote added the company description, industry type, working hours and other required information. We kept the company description keyword friendly, so that it could benefit the local SEO.

After that, we added their products in the GMB. That included writing title and description, and designing images for all the products. It takes about 24 hours or so for GMB to approve some of the information and make it live.

The updates didn’t face any issues as we had taken care of all the guidelines.

We managed their GMB listing for over 1 month. Managing their GMB included writing content and designing images, on daily basis.

In our watch, the GMB listing saw a significant growth in positive reviews. Not to brag but I’d like a little bit credit for that.

The client couldn’t stick around with us for as long as we would’ve liked, for some financial reasons. But they still ping me whenever they’re in need of some advice related to digital marketing.

GMB (Google My Business) Local Seo Service Maintenance

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