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Shakti Job Placement - Case Study

About Client

Shakti Job Placement is a Rajkot (Gujarat, India) based company and has become a promising name in the placement industry of Rajkot. Being a well-established name in the industry, they have been able to gain a decent clientele in the city. They are offering several placement services such as HR consultancy services, placement consultancy services, overseas placement services, corporate training services, and career consultancy services. Apart from this, they also offer the best work at home services and domestic placement services.

Requirements and Goals

Google Business Profile (earlier known as GMB) is an important tool for local businesses who want an online presence in today's highly digital world. It is the place where most of the customers go looking for a product or service and contact details. It is not just enough to create a GMB profile, it’s important that your profile gets noticed by the customers. The best way to achieve this is by making the profile appear in Google pack 3. It is not an easy task to appear in pack 3 as it requires consistent effort to appear and that's what we do at Digital Daisy.

Being in the job placement service industry the competition was very tough. Shakti Job Placement has been focusing on its local presence. They wanted to have a strong local presence to gain more leads for their business. They contacted us to create their GMB profile, optimize it and place it in Google pack 3 on SERPs and Google Map.

  • Set up Google Business Profile
  • Optimize the GMB profile
  • Place it in Google pack 3

What We Did

We had several discussions with the client to understand their business. We asked them about their potential customers and target audience. We also asked if they want to target any specific area. Once these points got cleared, we moved to our first task – the GMB profile set up. We gathered all relevant and necessary information such as business name, address, phone number, images, etc. to create Google Business Profile. With all this information, we successfully created the GMB profile for Shakti Job Placement.

Now, our next task was to optimize the listing. We have a team of highly experienced and skilled professionals who are experts in optimizing the GMB profile for optimum results. We optimized the Shakti Job Placement's GMB listing to make sure all features like services, photos, branding, business details, and more were filled in. We regularly posted images & posts to show Google that the Shakti Job Placement GMB listing is active and engaging with their customers. We also responded to reviews on regular basis.

  • Completed the business information
  • Citation building
  • Followed NAP (Name-Address-Place) citations
  • Weekly images & posts published on Google My Business
  • Responded to Customers reviews
  • Answer the Questions asked by viewers
  • Link building
  • Geo Tagging

Result

With our GMB service, the Shakti Job Placement's online presence got a strong boost. They noticed a significant increase in their traffic and quality leads. See the result below:

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