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SoftEngine (Off-page SEO) - Case Studies


Our Monthly SEO gig resulted in the top rank for desired keywords.

Project Goal

The project goal was to achieve a good rank in the Google search results for the keyword Food ERP. The client didn’t ask for anything in particular, they wanted a complete SEO for their website.

It was challenging because the website didn’t have a good SEO score, it needed a lot of improvement.

Skills and Deliverables

  • Business with 1000+ Employees
  • On-Page SEO
  • Off-Page SEO
  • B2C Marketing


After performing the complete website audit, we found out about a lot of things, off-page as well as on-page, that needed improvement.

We prepared a strategy and timeline of the things that needed attention, we pitched it to the client and started working on them as soon as we got a green signal from them.

Firstly, we dealt with all the on-page and technical things that needed improvement.

After getting those out of the way, it was time for us to start building quality backlinks for them to increase their credibility in the eyes of search engines.

It was a really tough task to find high authority links for this site. But still, my team worked their toes off on this one to find and submit at least 25 quality links weekly.

We’ve already cracked the first page for client’s desired keyword and it’s only a matter of time before we raise them up to the top spot.

SoftEngine (Google PageSpeed & GTMetrix Optimization)


I worked on this project to improve the loading speed of the website.

Project Goal

Website’s loading speed was not up to the mark; it was on the poor side to be honest. Our goal was to improve the overall loading speed of the website.

Google Pagespeed Score 99

Skills and Deliverables

  • Food & Beverage
  • Logistics & Supply Chain Management
  • SEO Setup & Configuration
  • Mobile Apps
  • On-Page SEO
  • Education
  • Fashion
  • Consumer Goods
  • eCommerce
  • Gaming
  • Media & Entertainment
  • Business with 100-999 Employees
  • B2B Marketing
  • Health & Fitness
  • SEO Audit
  • Technical SEO


Firstly, we performed a thorough website audit and identified the issues that needed fixing.

The site loading speed was very poor. On-page optimization and image optimization helped a bit with the loading speed, but we had to perform multiple technical fixes to increase the loading speed.

We used advanced tools to perform compression of CSS, HTML and JavaScript files to reduce the site loading time. When we took the project, the website scored 22 on Google’s PageSpeed Insights. We optimized the website with the help of automated tools and our super-knowledgeable team to score a 99 in Google’s PageSpeed Insights.

As you know, website’s loading speed has a huge impact on the way Google looks at your website. That along with other technical aspects like the website structure are very important to rank higher along with on-page and off-page optimization.

We knew that we are hitting the spot when the site started to appear in the first page of SERPs for their focus keywords.

GTMetrix Score Improvement

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